Retail is a resilient sector navigating an extremely complex international landscape, strained by unprecedented economic circumstances where numerous factors intersect.

In this environment where purchasing power dwindles and buying decisions are becoming more reflexive and strategic, understanding consumer behavior emerges as a pivotal factor for business survival.

To gain new competitive edges, retailers are undertaking initiatives geared towards enhancing product differentiation, adjusting pricing strategies, streamlining distribution channels, and optimizing promotional approaches. Moreover, substantial investments are being channeled into innovation, notably in digital technologies such as Artificial Intelligence, Machine Learning, and process automation.